Autumn Edit hero
Cosy cushions
See how Cambridge Online Education expanded their email programme to deliver personalised, automated customer journeys quickly and efficiently with mailCMS and Salesforce Marketing Cloud.
View the case studyAdvanced content management for email
Tired of wrestling with restrictive ESP editors and slow production cycles? mailCMS gives CRM and marketing teams the tools to create, manage and scale on-brand email for campaigns and automations, without relying on developers.
Say goodbye to clunky workflows
Still battling slow, manual processes to build campaigns that don’t quite hit the mark? With mailCMS, your existing team can create sophisticated, on-brand emails at speed, ready to send from any ESP.
No more:
- Long, inefficient campaign production cycles
- Scheduling resource with designers or developers
- Restrictive ESP editors and generic-looking templates
- Costly agency outsourcing just to get things done
As a premium brand with high visual standards we are able to stand out from the crowd with bespoke emails which are easy to build and reliable.
Our marketing team can build so much faster and with confidence knowing all our emails look consistently branded and professional.
Say hello to better emails, faster
Start from your design system
We create a bespoke design system of modules and components specifically for your brand. Every email starts on-brand and stays that way.
Build from your modules
Drag in your modules, or sections saved to your Library. Pull images from your Gallery or make new ones in Studio. No code, no broken layouts.
Personalise without code
Add merge tags and show/hide rules visually. mailCMS writes them in your ESP’s own language, such as Liquid or HubL.
Make it interactive
Carousels, hotspots and accordions are everyday modules, with a fallback built in for inboxes that can’t show them.
Review and approve
Share a proof link. Reviewers pin comments to the exact spot, without needing editor access.
Export anywhere
Push straight to your ESP, with two-way integrations for platforms like Braze, HubSpot and Iterable, or export production-ready HTML for any platform.
A CMS for email, not another email builder
Marketers make the content decisions. Your design system makes the design decisions. Everyone gets better email, faster.
Our specialists create a system of modules and components exclusively for your brand, your design standards and your content requirements.
Build from ready-made modules, pull images from your Gallery or make new ones in Studio, then share a proof for sign-off, all without relying on developers.
mailCMS never touches your subscriber data. Personalisation is written in your platform’s own syntax, and segmentation and sending stay in your ESP.
Build the extraordinary, every day
Creating interactive email campaigns used to mean a specialist build every time. In mailCMS it’s a module your team drops in, tested across inboxes and with a fallback for the ones that can’t show it.
- Carousels
- Hotspots
- Accordions
- Quizzes and polls
- Hover effects
- Product switchers
Shop the look
Build with mailCMS, send with anything
mailCMS works alongside the platform you already use. Export production-ready HTML for any ESP, or connect directly: we build two-way integrations for platforms like Braze, HubSpot and Iterable, and can scope one for yours.
FAQs
Can I send campaigns from mailCMS?
mailCMS is a content management system, designed to work alongside your ESP or marketing automation platform. You can send tests to yourself and your colleagues, but you can’t use it to broadcast directly to your subscribers.
Is mailCMS a no-code email builder?
No. Most email builders give you a blank canvas and leave you to make design and layout decisions as you go. mailCMS works differently. Your team works within a bespoke design system, purpose-built for your brand by our specialists. Every component is pre-coded, pre-tested and ready to use, so your team can focus entirely on the content (copy, images and links) without thinking about design, layout or code. The result is a faster, more consistent process and better emails.
How is mailCMS different to my ESP’s editor?
Most ESPs include a built-in editor, but it’s one of many tools competing for attention on the platform, and it has to be generic enough to work for everyone. mailCMS is a dedicated content tool, purpose-built around your brand’s own design system. That means every email your team produces is on-brand, on-spec and production-ready, without the compromises of a general-purpose editor.
Can I use my existing template or design system?
Yes. If you already have an email template or design system, our team can configure it to work in mailCMS. How much work that takes depends on what you have in place: sometimes it’s a straightforward setup, and sometimes a rebuild gives better results. We’ll look at what you’ve got and recommend the best approach.
How quickly can we get set up?
It depends on the scope. Every mailCMS onboarding includes a bespoke design system build, and the complexity of that work varies from client to client. A single-template setup is naturally quicker than a multi-language, multi-brand one. Our team will give you a realistic timeline once we’ve scoped the project together.
How much does mailCMS cost?
We don’t offer rigid tiers or feature-limited plans. Every mailCMS setup is scoped around your team’s needs: the complexity of your design system, the size of your team and the integrations you need. Our team will work with you to find an approach that fits your requirements and your budget. Get in touch and we’ll put together a proposal.
See how mailCMS could work for your brand
Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.
Emma, Reviewer
Can we use the green chair shot here?