Advanced content management for email marketing
Tired of wrestling with restrictive ESP editors and slow production cycles? mailCMS gives CRM and marketing teams the power to create, manage, and scale stunning, on-brand email content - for campaigns and automations - in a fraction of the time, without relying on developers.
Book your 30 minute demoSay goodbye to clunky workflows, and hello to better emails, faster
Still battling slow, manual processes to build campaigns that don’t quite hit the mark? With mailCMS, your existing team can create sophisticated, on-brand emails at speed - ready to send from any ESP.
No more:
- Long, inefficient HTML email production cycles
- Bottlenecks and delays with designers or developers
- Restrictive ESP editors and generic-looking templates
- Costly agency outsourcing just to get things done
As a premium brand with high visual standards we are able to stand out from the crowd with bespoke emails which are easy to build and reliable.
Our marketing team can build so much faster and with confidence knowing all our emails look consistently branded and professional.
Everything you need to transform your workflow
From brief to send in hours
For 62% of email teams, it takes two weeks or more to launch a single campaign (Litmus). With mailCMS, you can move from idea to inbox in record time.
- Build emails fast with a drag-and-drop editor that’s intuitive and flexible
- Upload, crop, resize and optimise images - or choose from your built‑in gallery
- Edit text and links in seconds, and respond to last-minute changes with ease
- Send tests as you build, then export to your ESP in just a few clicks
Perfectly on brand every single time
Your custom mailCMS design system gives your team everything they need to create beautifully branded emails, without compromise.
- Drag-and-drop modular components designed specifically for your content and brand
- Every detail - from headers to footers - is custom‑coded for your specific needs
- Your design system is fully tested, accessible, and built to perform
Scale your content, not your workload
Create once, reuse often. Power your marketing automation and create multi-language campaigns in just a few clicks.
- Save individual modules or full sections to your reusable content library
- Export snippets to your ESP or download clean, ready‑to‑send HTML
- Fetch snippets via API to power dynamic, personalised campaigns
- Instantly localise content by importing a CSV of translated copy
Build the extraordinary, every day
Engage your audience with cutting-edge interactive emails - zero dev tickets required.
- Add carousels, countdowns, hotspots, hover states and more to your design system
- Easily edit both interactive and fallback versions - no code needed
- Toggle between interactive and fallback views in preview mode and shareable preview links
Build with mailCMS, send with anything
See how University of Cambridge Online expanded their email programme to deliver personalised, automated customer journeys quickly and efficiently with mailCMS and Salesforce Marketing Cloud.
View the case studyFAQs
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Can I send campaigns from mailCMS?
mailCMS is a content management system, designed to work alongside your ESP or marketing automation platform - so while you can send tests to yourself and your colleagues, you can’t use it to broadcast directly to your subscribers.
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Is mailCMS a no-code email builder?
No. Most email builders give you a blank canvas and require you make design and layout decisions as you go. mailCMS works differently - your team works within a bespoke design system that's been purpose-built for your brand by our specialists. Every component is pre-coded, pre-tested and ready to use, so your team focuses entirely on content - copy, images, links - without needing to think about design, layout or code. The result is a faster, more consistent process that produces higher-quality emails.
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How is mailCMS different to my ESP’s editor?
Most ESPs include a built-in editor, but it's one of many tools competing for attention on the platform, and it's designed to be generic enough to work for everyone. mailCMS is a dedicated content tool, purpose-built around your brand's specific design system. That means every email your team produces is on-brand, on-spec and production-ready, without the compromises that come with using a general-purpose editor.
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Can I use my existing template or design system?
Yes. If you already have an email template or design system, our team can configure it to work in mailCMS. The scope of that work depends on what you have in place - in some cases it's a straightforward integration, in others it may involve a more significant rebuild. We'll assess what you've got and recommend the best approach.
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How quickly can we get set up?
It depends on the scope. Every mailCMS onboarding includes a bespoke design system build, and the complexity of that work varies from client to client - a single-template setup is naturally faster than a multi-language, multi-brand configuration. Our team will give you a realistic timeline once we've scoped the project together.
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How much does mailCMS cost?
We don't offer rigid tiers or feature-limited plans. Every mailCMS setup is scoped around your team's specific needs - the complexity of your design system, the size of your team, and the integrations you need. Our team will work with you to find an approach that fits your requirements and your budget. Get in touch and we'll put together a proposal.