We love email
mailCMS is made by Wax Media, email specialists since 2007. We’ve spent nearly twenty years designing, building and coding emails for brands on every major platform, and mailCMS is everything we’ve learned, in one place.
The problem we kept seeing
Year after year, we saw the same thing. Talented CRM teams doing their best with the editor that came with their platform, and never quite getting the emails they wanted. Brands spending serious money on beautiful one-off emails that were sent once and never used again. Complex templates handed to whoever in the team was handy with HTML, followed by a call to us when something broke.
Every time, the need was the same: a way for teams to create great email themselves, quickly, without ever compromising on quality. So we built one.
We never set out to build a software product. We wanted to give our clients a better way to produce email, and mailCMS grew from there.
Email people through and through
We’ve sat in the same rooms as CRM teams, worked within the same platform limits and had the same conversations about what’s possible in the inbox. That’s why the editor is built around how emails are really made, why every client gets a design system of their own, and why our integrations work the way they do. We’ve configured the platforms on the other end ourselves.
And because mailCMS is made by the same people who design and build every client’s system, you’ll always be talking to people who understand email as well as you do.
What we care about
Craft
Good email is made of small details, and we care about every one of them.
Your team’s time
CRM teams should spend their time on ideas and content, and we build everything around that.
Always getting better
We keep improving mailCMS, and plenty of our best ideas start with a client’s question.
In good company
mailCMS Limited, Innovation House, Molly Millars Close, Wokingham, Berkshire RG41 2RX. Registered with the Information Commissioner’s Office, ZC026721.
See how mailCMS could work for your brand
Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.