Platform
A design system built for your brand, and everything your team needs to build with it.
Integrations
Build with mailCMS, send with anything. Connect directly, or export production-ready HTML for any ESP.
Customers
How CRM and marketing teams build better email, faster, with mailCMS.
“Our marketing team can build so much faster and with confidence.”
Cambridge Online Education uses mailCMS to promote Cambridge Advance Online, a programme of online short courses from the University of Cambridge for professionals in technology, sustainability, healthcare and business. Its team creates personalised nurture journeys across 18 course programmes, and every campaign in between.
Cambridge Advance Online had refreshed its brand, but its emails hadn’t kept pace. Campaigns built in Salesforce Marketing Cloud looked dated next to everything else, and the team was about to take on two automated nurture journeys, one of them personalised across 18 course programmes.
With potentially hundreds of variations to produce, a set of templates wasn’t going to be enough. The team needed a repeatable way to create, manage and maintain email content to a standard that matched the Cambridge name.
We designed and built a design system of more than 60 modules, from heroes and editorial features to countdown timers, FAQ accordions, testimonials and course information cards. Every one is built, tested and ready, so the team’s time goes on the content, and every campaign starts from a position of quality.
The nurture programme needed emails for everyone, plus content for each of the 18 programmes. The team creates and manages it all in mailCMS, then brings it into Marketing Cloud as modular content blocks, where they set the personalisation rules and build the journeys. Everything that feeds their automations lives in one place.
The journeys were why the team chose mailCMS, and it’s now where every email starts, from seasonal promotions to course launches and enrolment deadlines. They reuse content from their Library, move quickly and get campaigns out without revisiting design decisions or chasing developer support.
Finished emails and individual content blocks export from mailCMS with their images hosted, ready for the team to personalise, test and send in Salesforce Marketing Cloud. mailCMS looks after the content, and Marketing Cloud handles the data, logic and delivery.
mailCMS for Salesforce Marketing CloudWhat started as a content production challenge has become a long-term capability. Cambridge Online Education now has a structured, repeatable way to create email that meets its brand standards, whether it’s the next automated programme or this week’s campaign.
Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.
