Better emails for Braze

Build every Braze email in mailCMS, from your own design system, and send it to Braze as a template in a single click. Your Content Blocks, your Liquid personalisation and your Canvases all work just as they do today.

One click to Braze

Finished emails go straight into your Braze email templates, ready for your campaigns and Canvases. There’s no copying and pasting HTML, and nothing to fix once it’s there.

  • Whole emails exported as templates
  • Ready for campaigns and Canvases
  • Clean, hand-coded HTML

Bring your Content Blocks

Drop your Braze Content Blocks into any email as you build, with their Liquid intact, and send sections of your mailCMS Library back to Braze as Content Blocks. Your content stays in step, whichever tool your team is working in.

  • Braze Content Blocks in the editor
  • Library sections back to Braze
  • Always the latest version

Fluent in Liquid

Your team sets simple rules for who sees each module, and mailCMS writes them in Liquid, the way Braze expects. Personalisation tags go in the same way, so every email is ready for the real send the moment it arrives.

  • Rules written in Liquid
  • Tags for your Braze attributes
  • No code for your team to write

The rest is taken care of

  • Images hosted for you

    Braze doesn’t take image uploads through its API, so your images are served from our fast content delivery network.

  • Interactive modules

    Carousels, hotspots and their fallbacks go to Braze like any other module.

  • Sorted before it leaves

    Comments and changes are settled on a proof in mailCMS before anything reaches Braze.

FAQs

Who uses mailCMS with Braze?

Bauer Media’s Rayo, home to more than 50 UK radio stations, builds its Braze emails in mailCMS, including interactive modules its Braze editor couldn’t manage on its own.

Does mailCMS change anything else in our Braze account?

No. mailCMS adds the email templates you export, and Content Blocks if you choose to send them. It never touches your Canvases, your campaigns or your user data.

Do we need to set anything up in Braze?

We connect mailCMS to your Braze account and set up the Liquid your personalisation needs as part of your onboarding, so your team doesn’t need to do anything technical.

Where are our images hosted?

On our content delivery network, so they load quickly wherever your subscribers are. Braze doesn’t accept image uploads through its API, so that’s how we handle images for Braze.

Can we still export HTML?

Of course. You can export any email as production-ready HTML, zipped or with its images hosted for you, whenever you need to.

See how mailCMS could work for your brand

Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.