Platform
A design system built for your brand, and everything your team needs to build with it.
Integrations
Build with mailCMS, send with anything. Connect directly, or export production-ready HTML for any ESP.
Customers
How CRM and marketing teams build better email, faster, with mailCMS.
“Our marketing team can build so much faster and with confidence.”
Show each subscriber the content that matters to them, and greet them by name. Your team sets simple rules and mailCMS writes the code in your ESP’s own language, so personalisation no longer needs a developer.
One email can speak to every part of your audience. Your team decides who sees each module using the data you already hold in your ESP, like where subscribers live or anything else you track, and combines as many conditions as they need.
Rules come out as the code your ESP expects, whether that’s HubL, Liquid or Handlebars, so they work the moment your email arrives in your platform. We set it up for you, and your team never has to look at the code unless they want to.
Add a subscriber’s name, city or anything else you hold, right in the text. Test emails show realistic preview values, so everyone can see how it reads, and your export carries your ESP’s own tags, ready for the real send.
For anything the rules don’t cover, anyone comfortable with code can write their own logic around a module. Developers and marketers work in the same email, and nobody has to hand anything over.
Not at all. Your team builds rules by choosing a field, a condition and a value, and mailCMS writes the code. Anyone who does know code can write their own too.
We set mailCMS up to write the language your platform uses, such as HubL for HubSpot, Liquid for Braze or Handlebars for Iterable. Our team will confirm the details for your platform when we scope your project together.
Your ESP. mailCMS never sees your subscriber data. Rules and tags go into your email as code, and your ESP fills them in when it sends.
Test emails use each tag’s preview value, so you can see how the email reads. In the editor, you can show or hide the personalisation code around each module as you build.
Yes. You can set up a master email with merge tags for the translated content, then upload a CSV file with the text for each language. mailCMS uses it to build a separate version of the email for each language.
Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.
