Hit the ground running

Save your best sections to the Library, and your next email is already half built. Over time, it becomes a collection of evergreen content that makes every campaign quicker than the last.

Keep what works

When a section works, save it, whether it’s a single module or a whole group. It’s there for your whole team, easy to find and ready for the next email, and every part stays editable.

  • One module or a whole group
  • Organised in folders for the whole team
  • Every part stays editable

Drop. Edit. Done.

Everything dropped in from the Library is a fresh copy, so your team can rewrite it, swap the images and change the links for this email alone. The original stays exactly as it was saved, ready for next time.

  • Saved sections never change
  • Edit each copy freely
  • No knock-on effects on other emails

A first draft in seconds

The real time-saver is a Library full of evergreen content, like your best heroes, product blocks, service messages and sign-offs. Start a new email with them and the first draft is done in seconds, leaving your team free to focus on what’s new this time.

  • Evergreen content in folders
  • Every campaign quicker than the last
  • More time for what’s new

Share content with your ESP

Send sections from your Library to your ESP as content blocks, ready for your campaigns, and bring your ESP’s own content blocks into your emails as you build. It works with platforms like HubSpot, Braze and Iterable, and we can connect most others that have an API.

  • Library sections as ESP content blocks
  • ESP content blocks in the editor
  • Always the latest version

FAQs

What’s the difference between modules and the Library?

Modules are the building blocks of your design system, and they live in the editor’s sidebar. The Library is where your team saves filled-in modules, with real words and images, so they can reuse them in future emails.

If we change a section from the Library, does it change our other emails?

No. Every section you drop in from the Library is a separate copy, so changing one email never affects another, and the saved original stays as it was.

Can we update something once it’s in the Library?

Saved sections don’t change. To update one, drop it into an email, make your changes and save it to your Library again.

Who can save to the Library?

Anyone with an editor login. Reviewers, who comment on proofs, don’t build emails, so they don’t save to the Library.

Can we send Library content to our ESP?

Yes. You can export sections to your ESP as content blocks, with platforms like HubSpot, Braze and Iterable, and we can connect with most platforms that have an API. Whole emails export as templates or as HTML for any platform.

See how mailCMS could work for your brand

Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.