It starts with a conversation

Every mailCMS design system is shaped around the team that will use it. We take the time to understand how you work, design something that fits, build it with you, and stay close once you’re up and running.

A process built around you

Every project is shaped around the team it’s for, but most follow the same six steps.

  1. Demo

    A friendly, no-pressure walkthrough of mailCMS, tailored to the platform you use and how your team works today.

  2. Discovery

    We get to know your brand, your emails and your team, and work out what your programme really needs.

  3. Proposal

    A proposal written for you, with the scope of your design system and what it will cost.

  4. Design

    We design your modules and refine them with you, round by round, until you’re happy.

  5. Build

    We hand-code your design system, set up your personalisation and connect your ESP.

  6. Handover

    We show your team everything, set up your users and hand over the keys.

No forms to fill in

We don’t send you a questionnaire. We look at the emails you send today, talk to your team about what’s working and what isn’t, and work out what your programme really needs. Then we show you what we’ve found, and shape your design system around it.

  • Your brand, your emails, your goals
  • Built on conversation
  • A proposal made for you

No go-betweens

From your first call to your hundredth email, you’ll work with the designers and developers who build your system. They know email inside out, and they know yours because they built it.

  • Our design and technical teams
  • Straight answers from the people who know
  • The same faces from start to finish

Designed with you

Every module is prototyped for your review, and we refine it with you, round by round, until it’s right. Your brand team and your designers are welcome at every stage, and nothing is built until you’re happy with it.

  • Prototypes for every module
  • Rounds of feedback
  • Nothing built until you’re happy

Here when you need us

Going live is only the beginning. Your team can come to us whenever they need a hand, and when a campaign calls for something new, tell us what it is. We’ll scope it, design it to fit and add it to your system.

  • A personal service, always
  • New modules as you need them
  • A system that grows with you

FAQs

How long does it take to get set up?

It depends on the scope of your design system and how quickly we can get together to review each stage. Every project is different, so we’ll give you a realistic timeline once we’ve scoped yours together.

What do you need from us?

Some of your team’s time, and a conversation about what you want to achieve. There’s no briefing document to fill in. We’ll look at what you have, work out what you need and present it back to you.

Who will we be working with?

Our design and technical teams, from the first conversation onwards. You’ll always be talking to the people who build your design system.

Can our own designers be involved?

Of course. Some clients come to us with a blank slate, and others have an in-house design team they want to keep involved. The process adapts to fit.

What happens after we go live?

We’re still right here. Your team can come to us with questions whenever they need to, and when your programme needs a new module, we’ll scope it, design it to fit and add it to your system.

Can our IT team review your security?

Of course. Once we’re talking, we’re happy to share documentation on our hosting, security and backups, and answer any questions your IT team has.

See how mailCMS could work for your brand

Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.