A better editor

The email editor your team will want to use. Everything they build comes from your own design system, so every email is on-brand and production-ready from the first draft, and nobody waits on a developer.

At your fingertips

Every module in your design system sits right beside the email, organised the way your team thinks about content, from heroes and product blocks to interactive modules. Nested components let them build richer layouts from the same blocks, so even ambitious emails come together quickly.

  • Modules grouped by type
  • Nested components for richer layouts
  • Duplicate, save or remove any module

Focus on the content

Your team concentrates on the words, images and links, and mailCMS takes care of everything else. The choices they do make, like a heading size or a light or dark colour scheme, are the ones your brand allows, and what comes out is clean, well-structured code, ready for your ESP.

  • Text and rich text fields
  • Options set by your design system
  • Clean code on every export

Build for every device

Your team can switch to mobile whenever they like, and even build in it, so there’s no guessing how an email will look on a phone. When they’re happy, a test send to themselves or their colleagues is a click away.

  • Build in desktop or mobile view
  • Test emails in a click
  • File size shown as you build

Connect to your platform

If your ESP already holds content blocks your team relies on, full of personalisation and logic, they can use them in mailCMS too. Pull content blocks via API from platforms like HubSpot, Braze and Iterable, drop them into any email and refresh them whenever they change in your ESP.

  • Modules, Content Blocks and Snippets from your ESP
  • Code out of the way while you build
  • Always the latest version

There’s plenty more

  • Save to your Library

    Save any module, or a group of them, to drop into future emails.

  • Personalise any module

    Show or hide modules with simple rules, and add personal touches with tags.

  • Images that fit

    Every image framed to fit its module, and optimised for email.

  • Share a preview

    Send anyone a link to a web version of the email. They don’t need a login.

  • Proofs and feedback

    Publish a proof for your team to comment on, right on the email.

  • Campaigns in folders

    Keep every campaign organised in folders on your dashboard.

FAQs

Do we need to know HTML to use the editor?

Not at all. The editor is made for CRM and marketing teams. Your design system is hand-coded by our specialists, and the editor only changes your content, so nobody needs to touch the code.

Can we change fonts and colours?

Within the options your design system allows. We set those up with you, so your team might choose from a few heading sizes or a light or dark colour scheme, while everything else stays true to your brand.

Can we use content blocks from our ESP?

Yes. With a HubSpot, Braze or Iterable integration, your team can pull content blocks via API and drop them into emails as they build. We can connect to most platforms that have an API, so ask us about yours.

How do we check how an email looks on mobile?

Switch to mobile view at any point while you build, and keep editing there. You can also send a test email, or share a preview link that shows desktop and mobile side by side.

Can we build our automated emails in mailCMS too?

Of course. Many of our clients build their automations in mailCMS as well as their everyday sends, and export them to their ESP in the same way.

See how mailCMS could work for your brand

Book a friendly, no-pressure 30-minute walkthrough. We’ll look at how you build emails today and share practical ideas you can use straight away, whether or not you choose mailCMS.